To even out all the bleaching i've done and to make my hair look more presentable, I'll be using a ash blonde dye. I picked up Superdrug's Colour Performance Dye in the shade Medium Ash Blonde, as it looks very similar to the Garnier Nutrrisse - Lighest Ash Blonde one i've tried and because it was on sale for £3.00. xDD

The box contains:

  • An instruction leaflet
  • Gloves
  • Colour cream
  • Developer cream
  • Intense colour conditioner

When I opened the box, I thought the packaging of the bottles and tube were very cute. xD Anyway to start the process; I mixed the dye together by squeezing the colour cream 1 into the developer cream 2 and then shook the bottle for a minute or 2. Then started applying it to my hair, in sections.  The dye contains ammonia, so there is a strong ammonia smell, but it's bearable. The consistency of the dye is runny, but it doesn't trip. Making it easy to saturate the dye throughout the hair. Once done, I tied my hair into a bun and placed a plastic bag over my head to let the dye develop for 30 minutes.

Once it was developed, I rinsed my hair with shampoo and then used the intense colour conditioner. The conditioner smells very nice, it left my hair feeling soft and pluffy, which I love! I couldn't stop touching my hair because it was that soft. There is a generous amount of conditioner, which should last around 5 or more usage.

(Nasty damaged) hair before the dye:

Results after dye:

A very happy girl with the results! ^__^

I love the results! The colour its even and very natural looking. It covered up the brassiness and gave my damaged bleached hair some life. I have received many complements with this colour, even my hairdressers loved the colour~ ^^


  • Natural looking and vibrant colour
  • Easy to use
  • Even coverage
  • Does not damage hair
  • Affordable
  • Comes was a great conditioner (and a good amount of conditioner)


  • Contains ammonia (creates a strong smell, some may not like)

Rating: 9/10

Would I repurchase?

Definitely! Affordable and offers beautiful results~ I want to try more! and see if their other shades will offer such nice results too. ^^

Would I recommend it?

Definitely! I'm pretty sure, this is the highest rating i've given to an hair dye. The love the results so much, if only my camera could capture the full beauty of the colour. >.< Very easy to apply, I had no problems at all with this dye. I couldn't think of any cons except for it containing ammonia. xDD I hope that lovely as he tones will last long~ ^^

Have you tried any of Superdrug's own brand dyes? If so, what do you think of them? ^_^


  1. Hi there, yes I have also used this hair colour on lightened hair. For anti-brassiness, avoid the very light ash blonde as it will lighten the hair further, but if you have dark (light to mid brown - not dark brown or black - that will go reddish) hair then put this only on the roots (don't over spill onto already light hair though) for 20 mins and then add water and smooth through the rest of the hair and leave for 10 more. Then condition. Should turn out well. (If in doubt always cut off a piece of your hair from the back and do a strand test as shown in instructions), saves time and damage to hair. Good luck. (Elle, hair consultant, London/Olympia).