For the second bleaching of my hair I went back to using my Smart Beauty bleach. This also links back to my Gatsby Ex Hi Bleach Review I wrote months ago (this is the part 2 as to how I got my hair blonde).

Although I do try other bleaches once in a while, I am quite loyal to Smart Beauty's bleach and have been using them since 7/8 years ago. So I always have them stocked in my house. Superdrug is currently selling them for half price £2.45, so yes I did empty the selves. >.< Starting on the review~

The box contains:

  • An instruction leaflet
  • Gloves
  • Brush
  • Powder bleach 15g x 2
  • Developer cream 40ml x2
  • Platinum Toner 25ml

The process is simple, you mix the powder bleach and developer cream together, then apply it to your hair and let it process for 1 hour. The bleach does process quickly, so you need to work fast. I applied a plastic bag around my hair after application, so that the bleach doesn't dry and become powdery. Also to keep in the heat from the head, to help the bleach develop faster and more effectively.

The bleach is smooth, the consistency isn't thick or runny. The brush is meh, its not that good. It's easier to saturate the bleach with your fingers. The bleach doesn't contain ammonia, so its more gentler to your hair than other bleaches, causes less damage and doesn't have a strong smell. 

The toner is lilac, which helps to counteracts yellow and brassy hair. It toned the ends of my hair to platinum. The toner conditions the hair and leaves it soft, however its not has conditioning as an actual conditioner/mask. 

Hair colour before the second bleaching:

Results after the second bleaching:

I am aware that my hair is very damaged. It was already this damaged from the bleach I used in the first bleach round. This bleach did not cause extra damage to my hair, so to props to Smart Beauty. Otherwise my hair would have broken off. .__. 


  • Affordable
  • Doesn't contain ammonia
  • Doesn't damage hair
  • Lifts up to 7 shades
  • Comes with a toner, so no need to buy one separately


  • No tray/tub to mix the products together
  • Itches your scalp

Rating: 7.5/10

Would I repurchase?

Already have countless times~ ^^

Would I recommend?

Yes! Very affordable and one of the least damaging bleaches i've tried. Its does the job and lifts up to 7 shades. It doesn't cause extra damage. However your hair will be dry, which is the same from all bleached, so just condition your hair loads. It comes with a toner, so you can spend less money. Overall a great bleach. ^^

Have a good day~ ^^


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  2. It doesn't contain amonia, however it is bleach which is far more damaging for your hair :( Bleaching kills your hair, if your hair is in good condition to begin with you might not notice it as much, but it definitely is damaging!!